ABOUT

I’m Justin Alexander, a marketing + technology professional with over a decade of experience in data-driven marketing that drives sales, increases brand visibility, and generates real business intelligence. I’ve developed and executed multi-channel advertising campaigns across print, paid search, social, programmatic digital, traditional and connected TV, streaming, OOH, and more.

I’m currently the Director of Digital Marketing for Strategy + Style Marketing Group, working with clients to develop marketing and advertising programs that use the latest in technology.

  • • Developed, executed, and analyzed digital marketing strategies, working closely with various stakeholders to create customized marketing and advertising plans that meet their key business objectives while increasing brand visibility.

    • Analyzed and optimized clients' brand presence across digital channels including websites, social media, online listings, SEO/SEM, SMS/MMS, and email marketing programs

    • Managed internal + external teams to develop industry-specific websites with SEO/UX/UI best practices

    • Developed and maintained marketing campaign calendars, organizing marketing initiatives across platforms

    • Developed digital programming for agency's award-winning digital marketing program in 2018 (ICSC Gold MAXI Award for Digital Marketing in NOI Enhancement Category)

    • Google Analytics Certification (Credential ID 121006491, 2024)

    • Google Ads Creative Certification (Credential ID 121258571, 2024)

    • Google Ads Display Certification (Credential ID 120988025, 2024)

    • Google Ads AI Powered Performance Ads Certification (Credential ID 121016824, 2024)

    • Sprout Social Partner (2018)

    • Apple Certified Associate (Mac Integration, 2011)

Since 2016, I’ve had various marketing roles at Strategy + Style Marketing Group:

EXPERIENCE

Additionally, I’ve consulted on marketing and technology for Parents With A Plan, a not-for-profit developing special needs housing in NJ.

Prior to working at Strategy + Style, I worked at E.B. & Sons Machine managing production timelines and quality control for locally-manufactured industrial products, gaining valuable project management experience.

EDUCATION + CERTIFICATIONS

My educational background is in marketing + information technology, with two degrees from Pennsylvania State University. Since graduating in 2010, I’ve expanded my experience by using a variety of mar tech platforms and earning multiple certifications.

    • PENNSYLVANIA STATE UNIVERSITY (B.A. in Communications, 2010)

    • PENNSYLVANIA STATE UNIVERSITY (B.S. in Information Science + Technology, 2010)

    • Google Analytics Certification (Credential ID 121006491, 2024)

    • Google Display & Video 360 Certification (Credential ID 136843850, 2025)

    • Google Ads Creative Certification (Credential ID 121258571, 2024)

    • Google Ads Display Certification (Credential ID 120988025, 2024)

    • Google Ads AI Powered Performance Ads Certification (Credential ID 121016824, 2024)

    • Sprout Social Partner (2018)

    • Apple Certified Associate (Mac Integration, 2011)

    • Marketing (Including Brand, Performance, and Growth Marketing initiatives)

    • Advertising (Including print, radio, video, TV, streaming, digital, and more)

    • Data Analysis + Strategy

    • Project Management

    • Social Media

    • Email Marketing + CRM

    • Budgeting

    • Content Development

    • Web Development + Management

    • SEO + Online Presence Management

Awards + Recognitions

My work with the Strategy + Style Marketing Group team has been recognized with two international retail industry awards.

  • Our agency developed a digital advertising campaign for Sanibel Outlets, winning the 2019 ICSC Maxi Gold Award for Digital Marketing. I managed and trafficked ad assets, built ad audiences, implemented tracking codes, and presented findings for this award-winning program.

  • Our team developed a home makeover contest with Vero Beach Outlets and Restoration Hardware, winning the 2017 ICSC Maxi Silver Award for NOI Enhancement. I created landing pages and other assets, built email campaigns and audiences, and managed digital ads for this award-winning program.

Contact

Interested in working together? Contact me to learn how I can help you achieve your marketing goals.